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Timepieces.
Movado Group Inc. designs and manufactures watches for multiple fashion brands. Under the Lacoste license, the brand offers watches for dress, sport, and street style. This project was for a young customer looking for a affordable sports-inspired street watch.
Style 1. Style 2. Style 3.
The brand chose Style 2. so the development continued on a one-piece molded strap design.
After reviewing the manufacturing cost and fit constraints, the team pursued a different concept. 2-piece strap molded rubber, with endless print graphic options.
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